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Mall of America and Nickelodeon Announce Nickelodeon Universe as New Name for Theme Park Partnership

PR Newswire (press release)

Original Article »

July 25, 2007

NEW YORK, July 24 /PRNewswire/ -- Mall of America(R) and Nickelodeon are excited to announce Nickelodeon Universe as the new name for the nation's largest indoor family theme park. Nickelodeon has also been working closely with Mall of America to create the new logo, which incorporates several of the most popular Nick characters.

Earlier this year Mall of America and Nickelodeon announced a partnership to combine the country's largest shopping and entertainment destination with the number-one entertainment brand for kids. The redesigned 7 acre theme park is scheduled for completion in March, 2008. During the transitional period the theme park's current attractions and rides will remain open. Fresh designs, healthy eating options and exciting new rides and attractions, inspired by Nickelodeon's popular shows and characters, are just a few of the anticipated changes for the park.

In an effort to put kids first during the transformation process, Mall of America and Nickelodeon established the first ever MOA/Nickelodeon Kids' Panel, consisting of 32 kids between ages 8 and 12. This group of "experts" will meet monthly for interactive sessions to help with the design and creative process. The panel is intended to bring curiosity, wild imaginations and humor to Nickelodeon Universe.

About Nickelodeon

Nickelodeon Recreation began in 1990 and since has grown to include a diverse range of complex and specialized business segments including hotel resorts, touring family theatricals and theme park attractions.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA) .

About Mall of America

Mall of America is the nation's largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; the nation's largest indoor family amusement park; Underwater Adventures, a 1.2 million gallon walk-though aquarium; a 14-screen movie theater and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information visit http://www.mallofamerica.com/.


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