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Six Flags Announces Nation's Best Theme Park VIP Program

PR Newswire (press release)

Original Article »

March 15, 2007

Six Flags announced today that it will launch its new VIP Program at all its US-based theme parks for the 2007 season. This new program provides more concierge- level service and benefits than any other theme park program of its kind, and offers guests special opportunities in everything from parking to ride access, games, private character meet-and-greets, photos, meals and more.

The VIP Program is a full-service, first-class hosted and guided experience. Guests who reserve the VIP Program for themselves and their families will be contacted in advance by a specially-trained Six Flags VIP Host to ascertain their family's preferences and favorite rides, food, Looney Tunes and Justice League characters and shows, all of which will be incorporated as the host plans the guests' full day of fun and activities.

The VIP Host will be the guests' private tour guide for the day, escorting them throughout their visit to Six Flags. These hosts are knowledgeable about every aspect of their park; each was recruited to audition for a role in the VIP Program, and upon acceptance into the program completed an elite guest relations training program designed to deliver the highest-possible guest relations experience.

The Six Flags VIP Program includes:

* Preferred parking; * Park admission; * Front-of-the-line ride access; * All meals; * Snacks; * Games; * Reserved seating at shows; * A private character meet-and-greet with guests' favorite Looney Tunes or Justice League character; * A complimentary photograph with that character; * A complimentary attraction.

The VIP Program will be customized to include safaris, animal attractions, standalone waterparks or adjacent waterparks for those Six Flags parks which have these elements.

"We designed the Six Flags VIP Program around a complete entertainment and guest service experience that no other theme park could match," said Brandon Holst, Six Flags Manager of Guest Programs and Special Services. "From first- class guest service to a full portfolio of activities and amenities that include the best family and thrill rides in the world, games, meals, shows and characters, the Six Flags VIP Program takes the concept of a guest-centric environment to a new level. Families can plan their ideal day in advance -- and then Six Flags will take the lead in turning all their dreams into reality."

For more information, or to arrange for the VIP Program, guests can visit sixflags.com/vip. The VIP Program is suggested for a minimum of four people. The price per person (plus tax) is $249.00 at Six Flags Great America in Chicago, IL; Six Flags Great Adventure in Jackson, NJ; Six Flags Discovery Kingdom in Vallejo, CA; and Six Flags Magic Mountain in Valencia, CA. The price per person (plus tax) is $199.00 at Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Kentucky Kingdom in Louisville, KY; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; Six Flags Over Texas in Arlington, TX; Six Flags St. Louis in St. Louis, MO; and The Great Escape in Lake George, NY.


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