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Universal Orlando Resort Announces Brand-New Roller Coaster

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March 19, 2008


Universal Orlando Resort Announces Brand-New Roller Coaster
That Features Total Immersion Entertainment and Puts Guests In The Director’s Seat 

ORLANDO, FL (March 19, 2008) – Adrenaline pumping and music thumping, you find yourself heading straight toward the sky.  Suddenly, you are doing 65 mph, 17 stories over Universal Studios.  Gasping with excitement, you rock out to a song you picked before strapping in.  And, it’s all on video.  Once the adventure is over, you edit the video to send to your friends.   

This is true high-tech, customizable, multi-sensory entertainment.  Scheduled to open in spring 2009, Hollywood Rip, Ride, Rockit will stake its claim as the most technologically advanced roller coaster in the world.  The Universal Creative team is combining audio and special effects engineering, sophisticated on- and off-board video and one-of-a-kind guest personalization to create a roller coaster experience unlike any other.   

“This is the perfect intersection of the digital age and theme park entertainment,” said Mark Woodbury, President of Creative for Universal Parks & Resorts.  “Hollywood Rip, Ride, Rockit blends roller coaster intensity and guest interaction in a way where no two experiences will be the same.” 

Hollywood Rip, Ride, Rockit touts six near-miss moments and first-ever thrills including a record-breaking loop.  Ride vehicles feature the brightest and most innovative color changing LEDs in the world.  High-energy visual displays fill the queue line.  With up to four ride vehicles on the tracks at any given time, and with concert lighting and special effects mixed in, Hollywood Rip, Ride, Rockit will be a true high-intensity, multi-sensory experience that is unmatched. 

Guests can customize their ride experience by choosing what song will play while they’re on the roller coaster.  LED boards in the queue lines will display song options from five genres (classic rock, rap, country, pop and disco).  Once on-board, guests can choose their song or let the coaster’s digital sound system choose for them.  When the ride is over, guests will be able to customize footage from their experience and compile it into a take-home music video. 

Hollywood Rip, Ride, Rockit will be located near the Jimmy Neutron attraction traveling the southern perimeter of the Universal Studios theme park, over to the CityWalk lagoon and back. 

About Universal Orlando Resort
Universal Orlando Resort has created some of the world’s most innovative theme park attractions based on pop culture’s most compelling films and stories.  Guests experience two exciting theme parks – Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site Loews hotels – the Portofino Bay Hotel, Hard Rock Hotel and the Royal Pacific Resort.  Flagship experiences featured in the theme parks include “Shrek 4-D,” “Seuss Landing,” “Jurassic Park River Adventure” and “The Amazing Adventures of Spider-Man.”  More information is available at


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