A torch held to the Mummy flares full-screen, then becomes a match held by chef Emeril Lagasse; after he lights candles, the dining table glosses over and becomes a swimming pool at a resort hotel, where a Frankenstein character lounges.

Universal Orlando Resort kicked off its "Do the Extraordinary"-themed, 2007 advertising campaign Monday with two commercials airing nationally on 25 cable TV networks. They're aimed at convincing viewers that Universal is much more than amusement park attractions.